Our Philosophy

We run each hotel as an exclusive entity, driven by quality, with a welcoming, individual and distinctive personality. We invest heavily in our businesses, our people, and our communities, creating a sustainable model for success based around a loyal and local team working together for one goal.

Our approach to branding is sophisticated and multi-layered – we cater to distinctive demographics and, thanks to a proven understanding of exactly what our clients want, enjoy a track record of very high repeat business. As our portfolio extends, we embrace the opportunity to work with like-minded owners and developers who share our beliefs and goals: from timely and cost-effective repositioning projects to a deep understanding of individual identity and integrity; from a creative and design-led flair to a genuine hands-on approach that encourages fluid communication between Head Office and on-site management.

We work on complete projects from concept to implementation, design to development, operational policies and standards, to sales, marketing and financial returns. We never forget the need for profit and profit growth – but we never lose sight of what brought us into this business in the first place: a desire to serve, to share, and to always – always – act in a way that would make our families proud.