Page 21 - e-brochure
P. 21

 anos Hotels has an in-house web marketing team.  e handling and follow up of
the bookings, room statistics, web referencing, the conception and mailing of newsletters
as well as the competition analysis are ma- naged directly by  anos Hotels internally via technology platforms that have been developed exclusively for  anos Hotels.
PARTNERSHIP MARKETING
• A liation with key luxury brands
• Sponsorship programmes and tactical alliances
(American Express Vacations, VISA In nity Programme, Virtuoso, Quintessentially Travel/Concierge Services)
• High-net-worth individual exposure via mailings and social events
 anos Hotels works closely with leading specialist public relations companies that cover the luxury hospitality sector in the UK, Ger- man-speaking Europe and Russia. PR actions include press trips to the hotels, securing indivi- dual visits of high pro le journalists to our ho- tels and implementing new creative initiatives.  anos Hotels was one of the  rst European hotel companies to embrace digital marketing with a fully integrated social media strategy. Each of the  anos Hotels has established a creative and compelling social media presence, engaging in conversations with consumers across Facebook, Instagram and Twitter and celebrating the elements that make each hotel so special.
Across each channel, we share beautiful resort imagery, treasured guest moments, and infor- mation on in-house events and news, as well as running targeted digital marketing campaigns to increase tra c to each of the hotels websites, leading to brand growth and sales.
ADVERTISING
Every year  anos Hotels undertakes major advertising campaigns in the UK, and tactical ones in Russia and Germany.  e campaign targets the readership of glossy magazines, such as Condé Nast Traveller, Tatler, Harpers Bazaar, House & Garden Financial Times How to Spend it.
• High-pro le events both locally and internationally
• Newsletters, databases, travel websites
• Increase revenue generation potential on
a business to business (B2B) and business to consumer (B2C) basis
PUBLIC RELATIONS
 anos Hotels’ success to date has been based on implementing highly e ective public relations, sales and advertising strategies to maintain a high pro le and recognition as a market leader.


































































































   19   20   21   22   23